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24 Mar 2026

How to Pitch Bitcoin Without Saying “Bitcoin”

How to Pitch Bitcoin Without Saying “Bitcoin”Spiral Lead Steve Lee explains Haley Berkoe’s (@HBerkoe) idea for leading with Lightning, fee savings, and familiar payment language, which may be a more effective pitch than leading with Bitcoin itself. https:// Timestamps: 0:00 Merchant aversion to Bitcoin 02:00 Silicon Valley skepticism & the problem with Bitcoin branding 05:03 From pitching Bitcoin to pitching Lightning 🎧 From the PBJ podcast recorded at 🔍Presidio Bitcoin 🔖 Full episode: https://youtube.com/live/KZsEVToqXYk?feature=share 🌐 Learn more: https://

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