Square just activated Bitcoin payments for millions of merchants and made it 0% fees through 2026. In this PBJ segment, the crew breaks down what this means for small business margins, in-person commerce, and why this launch could finally take Bitcoin payments mainstream. They also dive into the role of Lightning, BTC Map discovery, and how this rollout differs from the 2013â”14 false start. 0:00 – Launch & scope 03:00 – Why in-person matters 07:20 – Merchant incentives (fees, margins, 0% promo) 10:20 – Early adoption & BTC Map 13:10 – Why this cycle is different from 2013-14 15:40 – Square vs others – why Square is special ð§ From the PBJ podcast recorded at ð”Presidio Bitcoin ð”– Full episode: https://youtu.be/_FwG1hkNVUE ð Learn more: https://
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