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26 Apr 2025

Pinduoduo's $13 Billion Strategy to Boost Merchant Support

Pinduoduo's $13 Billion Strategy to Boost Merchant SupportHow is Pinduoduo transforming its e-commerce landscape to empower merchants? Pinduoduo is set to invest over $13 billion in the next three years to bolster merchant support.,The investment aims to strengthen its e-commerce ecosystem by allocating significant capital and resources.,Last quarter, PDD faced slowed profit growth amidst fierce competition and geopolitical challenges.,Criticism from merchants has surged over profit squeezes, prompting Pinduoduo’s renewed commitments.,A protest in Guangzhou highlighted the discontent among merchants regarding unfair penalties.,Pinduoduo’s actions align with a broader trend among Chinese e-commerce platforms to support retailers.,Similarly, Alibaba’s Tmall is committing strategic resources to enhance support for brands.,Pinduoduo’s investment refl

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