What happens when you run out of fiat to buy Bitcoin? You start selling your value directly for sats. In this episode, Brandon Karpeles sits down with **Alessandro**, the founder of **Satâs Oil**, to discuss his journey from the high-end Italian hospitality industry to becoming a Bitcoin-only merchant. Alessandro shares a live tasting of his family’s extra virgin olive oil and explains why quality products and hard money go hand-in-hand. He breaks down: – His background in Michelin-star restaurants and why he left the industry – The “Meritocracy” problem in traditional European jobs – How he ran out of savings to buy Bitcoinâ”and decided to earn it instead – **The Live Taste Test:** Why real olive oil should be spicy and cloudy – Why Bitcoiners are the most discerning customers in the
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