Shift issues Visa cards to make it easy for consumers to spend any “store of value” at any Visa merchant. A Shift Card serves as an access device to spend any store of value (eg: e-wallets, bitcoin, loyalty points, etc). Users present the Shift Card for payment, and money in their e-wallet account, bitcoin wallet, loyalty point account, etc is used to fund the transaction. Shift recently launched the first US bitcoin debit card, empowering Coinbase users to spend bitcoin at any VISA merchant.
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