Why paying $20,000 for a sofa instead of $200 is a “job” that the customer is hiring that product (sofa) for. Tune in to the JTBD masterclass with Andrew on convergence.fm
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Why paying $20,000 for a sofa instead of $200 is a “job” that the customer is hiring that product (sofa) for. Tune in to the JTBD masterclass with Andrew on convergence.fm
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